If you have any type of professional life, which most of us do, you should have signed up at
LinkedIn. You will create a profile just as you do on other social media sites. However, just
setting up your profile is not enough. You need to make sure your profile is complete and
working effectively so that you get the most benefit and value from it.
LinkedIn is recognized as a very effective way for professionals and businesses to build
relationships that eventually will lead to business opportunities. It is also recognized as a great
way to strengthen your network, maintaining it and keeping it strong, and ensuring you get the
most out of your business.
To begin with, you will establish connections that will help you increase your exposure online
and help you to boost your reputation. Make sure that you have filled out the business profile so
that those who are surfing and visiting the site can check it out. You should include people from
within your company that you work with.
Once you connect with others, you need to do more. To build a relationship you have to go
deeper. If you just connect but you never interact, there will be nothing for either of you to gain
from the experience. It’s critical that you interact if you want LinkedIn to be a successful
component of your business.
You might be surprised to learn that it is all in the timing. As soon as you make a new
connection, you respond to a question, you are introduced to a business associate, etc. you
need to make the move to communicate directly with this person. There are tons of ways to
bridge that gap and open up communication. You can ask a question, show interest in what
they are saying, give advice, etc.
Make sure that you make the most of every event. Pay attention to events and activities that are
happening in LinkedIn and that you are involved in. There are likely a number of events that
your business could benefit from. Try to find live events in your area, or follow web events.
Be a resource to other LinkedIn members. If you’re good at listening to others, it can be a very
valuable tool. Sharing your expertise with others is an excellent way to build significant
relationships within LinkedIn and these relationships are far reaching to your business and may
eventually translate to revenue.
Knowing how to build meaningful relationships on LinkedIn will help you to create a viable tool
that can benefit your business in many different areas.